What we're going to do today is talk about finding a good domain name and the reason that this is a big trouble area for a lot of entrepreneurs and business owners is they get a false sense of security because it is so easy and inexpensive to register a domain name. So what I want to do with you today is talk about some of things to look for when trying to find a good domain name.
For starters you'll want to go to Google's AdWords keyword tool and look at the search volume for some of your likely targeted keyword phrases. Obviously, you're going to start off looking for hot keywords (ones that are searched for frequently), but you also want to pay attention to the amount of competition you have for a particular keyword. You want some competition but not so much that you get buried beneath a huge pile. Some competition indicates that the keyword is likely profitable but there are still some who focus on keywords that are not profitable just because they generate a large search volume. This is a mistake because it doesn't take into account the level of competition.
Next, go to Google and do a search for the keyword phrases that you have gathered through your research and find the number of competing pages. You will see this value in the upper right corner of the search bar where it says showing results 1 to 10 of however many competing pages there are. Make note of this number. From there you can take the number of keyword searches per month and divide it by the number of competing pages. This will give you a rudimentary figure, a keyword efficiency value if you will, to base your decisions upon. This value by itself is not enough to make a complete decision because there's one more step in the process.
Once you've located about ten to fifteen popular keyword phrases that you would like to target, your next step should be to determine the profitability of those keywords by assessing commercial intent. You can find the commercial intent module through Microsoft's AdLab. While Microsoft's tool is not perfect it at least gives you a little more information from which to base a more educated decision. Multiply the commercial intent percentage to the value you derived in the previous paragraph. You may want to use a spreadsheet to help you with this as it can then sort the values from highest to lowest once you've computed everything.
Now, take your highest ranking keyword phrases and try to mix and match a few. If you can craft an easy to remember domain name out of two or three profitable keyword phrases, you will be ahead of most competitors right out of the chute. After all, the primary objective when reserving a domain name is to get discovered by a relevant target audience. Search engines will deliver a consistent and valuable targeted audience should you rank well enough for one or more of your targeted keyword phrases.
Since you have done your research, you can begin to craft a few domain names to try to register. You will also avoid many of the pitfalls and mistakes that far too many business owners have made in the past. Good luck!
Roger Bauer is the creator of the "Search Engine Ninja," a search engine optimization (SEO) training course focused on increasing sales through search engine optimization (SEO) strategies. To get 4 free introductory SEO videos, point your browser to http://seNinja.com right now. Article Source: http://EzineArticles.com/?expert=Roger_Bauer |
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