Tuesday, September 29, 2009

How to Choose Your TLD Format For Your Web Address

Choosing the right domain name is one of the most important step when setting up your web page. If your domain name very much represent your website, be it a blog about yourself or your company, you would have very much taken a huge step in marketing your website. One important aspect to consider when choosing your domain name is deciding on your Top Level Domain (TLD).
What is a TLD? A TLD represents the format you want your domain name to end with: .com, .net, .org, .biz, .asia, .sg and etc. A survey done recently showed that 80% of the Internet users pay more attention to a site when it ends with .com, .net and .org. The survey showed that most people believed that when a web address ends with .com, .net or .org, it is deemed to be more professional or trustworthy. However, as many names have already been taken up under these TLD, we have new TLDs like .mobi and .biz.
TLD are also expressed as geographical locations such as: .jp, .us, .sg, .tw and .cn. If your product offerings are geographically targeted, you can choose to use these type of TLD to better appeal to your customers.
If you are targeting at mobile Internet users, you might try TLD such as .mobi. Put in some effort into choosing your domain name, especially your TLD. You will want to inject the feeling you want your customers or readers to feel into the domain names. Once you do that, half of the marketing battle would already have been won.

Mr. Zeng Han Jun is the Chief Marketing Officer of SG Domain Market, a subsidiary of Chan & Partners Consulting Group. SG Domain Market is a Singapore based internet hosting company that provides services in the following areas: 1) Domain Registration 2) Internet Hosting. Our servers are based in United States and United Kingdom. Our in-house built hosting Control Panel has been especially optimized to operate in total synchronicity with the rest of the software installed on the servers. Our engineers are monitoring the services 24 hours a day to ensure maximum security and accessibility.

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