Having a website enables you to market your products and services to the rest of the world. With the popularity of the internet as a marketing tool, a whole new science of marketing devoted to the internet has emerged. To survive in the online business, it is imperative that you should know the right steps in order to reach out to your targeted audience. Failing to do so will cause detrimental effect to your business.
Here are five things that you should take note of when choosing your domain name:
1) Easy to remember names
Try to get names that can really tell the customers the kind of service or products you are promoting. Naming your domain name pencils.com when you sell pencils is really good at attracting the type in customers. These customers normally type what they want in the search engine. The search engine will then capture your domain name and displays it to them since it has such high relavance to pencils. Do not try to get yourself some extra fancy name that is totally related to your products and services. Your customer may not even remember your domain name in the first place.
2) Avoid imitating other's names
Some people try to imitate their competitors' names, hoping that the customers gets mixed up and goes into their site. The problem here is, what if your customers mistakes your competitors' website for yours! Always try to differentiate your domain name from the rest so that your customers know where are they going.
3) The age of your domain name
Domain names, like wine, gets better as it ages. When your domain name has been around for quite some time, it registers a higher rank with the search engines. This helps you to get higher placements within the search ranks. Having a domain name that has been around for some time also create the feeling of credibility with your customers.
4) Underscores
Cannot get the domain name that you want because it has been taken up? Adding that underscore to your domain name can help you register the next best alternative but do take note that an underscore actually causes you to have lower points with the search engines. A big NO NO. Try to avoid it if you can.
5) Unknown suffixes
All the names that you have tried mixing with the .com has been taken up? No worries. There are so many different types of TLDs for you to choose from at the present moment! Doing business online? Try a .biz. Creating a blog? How about a .name?
These are the essential things that every businessmen must know before they undertake the mission to bring their business online and market it to the rest of the world. Keep these in mind and you should be on your way to selling more!
| Mr. Zeng Han Jun is the Chief Marketing Officer of SG Domain Market, a subsidiary of Chan & Partners Consulting Group. SG Domain Market is a Singapore based internet hosting company that provides services in the following areas: 1) Domain Registration 2) Internet Hosting. Our servers are based in United States and United Kingdom. Our in-house built hosting Control Panel has been especially optimized to operate in total synchronicity with the rest of the software installed on the servers. Our engineers are monitoring the services 24 hours a day to ensure maximum security and accessibility. To find out how to optimize your business's internet marketing plan, please visit our website at http://www.sgdomainmarket.com We guarantee 99% uptime for your business website! Article Source: http://EzineArticles.com/?expert=Zeng_Han_Jun |
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